1. What’s your full name and brokerage?
   Example: “Sarah Johnson, Keller Williams Scottsdale”
2. Where do you primarily serve clients (city, region, or niche market)?
   Example: “Phoenix metro area and surrounding suburbs”
3. Who is your ideal client right now?
   Example: “First-time homebuyers looking for affordable family homes”
4. What are your clients’ biggest frustrations or challenges when buying or selling?
5. What do your clients most hope to achieve or feel after working with you?
6. How would you describe your tone and personality in marketing?
   Example: “Friendly, casual, and a little witty — like chatting with a friend”
7. What are your core values or beliefs as an agent?
8. What inspired you to become an agent, and what’s been your biggest ‘aha’ moment?
9. How have you grown or evolved as an agent in recent years?
10. What types of properties or clients do you specialize in?
11. What makes your approach or services different from other agents in your area?
12. What marketing or tech tools do you use that clients love?
13. What’s one stat, story, or testimonial that shows your success or expertise?
14. Where do you most often engage or post online?
    Example: “Instagram Reels and Facebook business page”
15. What do you want people to do after seeing your content?
    Example: “Schedule a free consultation” or “Download my homebuyer checklist”
16. (Optional) What’s a current market trend or condition your clients should know about?

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