What are the top Google ranking factors in 2020 and how do they affect a website’s search position?
As Google holds 92% of the global search engine market share, it’s essential to know how their systems work. What do they consider important? And what can website owners do to help push their site to the number one spot?
This article examines 6 of the most important search engine optimization factors.
We look at the HTML tags that Google deems as vital. We break down on page SEO and off page elements like authoritative backlinks. And we explain how structured data and analytics combine to boost better rankings.
Read on to see what Google finds important in 2020. Then use that knowledge to jump to page one.
How Many Google Ranking Factors Are There?
Quite like a secret sauce, no one truly knows all the factors that go into Google’s ranking algorithm.
However, the search engine giant gives essential advice on the subject. Including how their site crawlers work and the elements they find valuable.
Search engine optimization or SEO builds on these elements to improve a website’s chances of reaching the first page.
Of the hundreds of possible ranking factors, some sit higher on the list. The remainder of this article looks at the top 6 and how they can directly impact search results.
1. Vital SEO HTML Tags
HTML is the language of the web.
HTML tags tell a website browser what to display. For example, the content of a